Media Buyers acquire advertising space on various platforms, such as newspapers, magazines, websites, radio, and television. They must fully understand a client’s needs in order to purchase the media space that best reaches the correct target audience. It is crucial that a client’s requirements are met at the lowest cost possible. Media Buyers have a ton of knowledge on different types of media outlets and audiences – they use this expertise to determine the best places to advertise a client’s content, what days it should be advertised, and how long it should appear. As a Media Buyer, you are also responsible for monitoring the purchased advertising space to ensure that everything looks as it should.
Impact on Society:
Media Buyers help their clients ensure that their advertisements are seen by the right people, at the right time, in the right way. Product placement is key for a product’s success in the market– if the information doesn’t reach the right audience, the advertising space is useless. Media Buyers make sure that the public sees advertisements that they want to see – for example, TV commercials running during daytime soap operas will target young moms, whereas online advertisements displayed on a trendy music blog will aim to please music enthusiasts.
Media Buyers work for advertising or media buying agencies in standard office environments. It is important for Media Buyers to have strong communication skills since they work alongside account executives, clients, and media sales workers on a day-to-day basis. They must also be able to remain calm in stressful situations as there can be quite a bit of pressure in this line of work. As a Media Buyer, you can expect to work a typical 40-hour work week; however, you might have to work overtime if needed. Depending on your experience and who you work for, your salary will vary.
Communication, Writing Skills, People Skills, General Business Skills, Trend Awareness, Attention to Detail, Organizational Skills, Analytical Thinking
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