SPEEDY Public Relations Specialist – ICTC - Focus on Information Technology (FIT)

Public Relations Specialist

Are you a hard-working extrovert? Public Relations might be the career path for you!

A Public Relations (PR) Specialist coordinates public relation programs by acting as a spokesperson for companies, organizations, governments, and individuals. PR Specialists are in charge of keeping the world up-to-date with their client’s activity, while at the same time regulating how the information is conveyed to the public. They are responsible for writing press releases and speeches, organizing press conferences, creating presentations on behalf of their client, and representing clients at various community events. It is very important that PR Specialists spread their client’s message in a way that creates and maintains a positive and impactful impression on the public. A good understanding of the media world is essential for a PR Specialist – media outlets like newspapers, magazines, and television help information be broadcasted on a large scale.


Impact on Society:

PR Specialists provide a lot of exposure for their clients – they use their own written and verbal skills to promote and boost their client’s image. As a PR Specialist, you ensure that your client’s reputation is strengthened while increasing product awareness – this actually helps a company or organization attract consumers and, in turn, make more money. Instead of relying solely on the media for promotions and exposure, PR Specialists allow groups reach a vast audience at a fraction of the cost.


Working Lifestyle:

PR Specialists can work for one individual, small companies, or large organizations. Your annual salary very much depends on what industry you are working for, your place of employment, your own credentials, and the city you are working in. As a PR Specialist, you can expect to work in a very hectic and stressful working environment that requires long and erratic hours. It is also important to note that although this job requires many overtime hours, you may not be paid for this extra time.


Skill Requirements:

Communication, Creativity, Initiative, Decision Making, People Skills, Writing, Problem Solving, Teamwork, Attention to Detail

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